1.8.10

Moonwatch by The Emotion Lab




Moonwatch, designed by The Emotion Lab is, well, essentially a watch... but it's been designed to establish a relationship between the moon's cycles and the wearer's emotional state. Basically, it's to make the wearer more aware of how the moon influences their behaviour. There has been many-a-time where I've pointed out to people that it's a full moon and something really strange will happen - something strange usually does happen. Although that could just be a psychological thing, and probably something strange happens to me every day anyway. I've also heard that it's too bright out to watch for shooting stars when there's a full moon, so this watch can be a total man's romantic saviour - he will be reminded to take his lady friend out for a night of shooting star watching (moreso driving out into the middle of nowhere, hoping for at least a makeout session).

How does it work? Well, it tells the time like any watch and it shows you the moon cycles as a calendar would. The wearer can switch between the two interfaces with a push of a button. During the day, the time is displayed on a black background, and at night, on the white to improve visibility. The watch is also powered by a small solar cell.

This is perfect timing for me as I've been on the lookout for a new clean, sleek watch. Although the Moonwatch has a cosmic-y kinda vibe to it (the whole tying emotions to the moon and whatnot... I don't have emotions, pfftt), I am totally down with the moon, the slick design and the complete simplicity of it all.


More photos after the jump.








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