I don't remember the last time I was inspired enough to post something new up on Greymanner, but I've stumbled across (another) jewellery line: Bjørg Jewellery. However, I'm more interested on focusing on Bjørg's marketing game/website. Even though I was intrigued by the pieces, the website was what really solidified my interest because it's probably the 2nd flash intro that I have ever watched in its entirety. Bjørg really knows how to market her stuff because to be honest, the pieces aren't exactly what I look for in jewellery, but the fact that she has such an interesting opener really made me want to give her a chance. The video is visually appealing, keeps me interested and on the tip of my toes, and still manages to keep my eyes glued and on the lookout for her jewellery. Three doll-like, girly-girls wearing a ton of jewellery is really what convinced me to pile up on her stuff. Whoever did her visuals gets a pat on the back and a high five from me.
And to be honest, I felt so much anxiety and concern for all that broken china... all from a video that's less than a minute long that's supposed to market a jewellery line. Am I just a sucker? Take a look for yourself at http://www.bjorgjewellery.com/2009/.
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