Another APC love post! Except now we've got the new Spring/Summer 2010 lookbook. I don't find anything to be too special here, but APC is into that unbranded, simple but really well-made kinda cut vibey - it's what they're known for. Good quality, easily wearable, affordable pieces that will last in your wardrobe for years and years to come. Really into the colour of the denim pieces, was never one for the metallics so ehhh on those, and I need those white shorts(/onesie) + jean shirt combo on the far right up top! I think I'm more excited about the men's lookbook...
The rest of the looks after the jump.
























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