I like YMC (You Must Create), a clothing line from London by Fraser Moss and Jimmy Collins, because I like their philosophy: (quoted from their official website) 'It's not led or influenced by seasonal trends but to provide the answer for intelligent clothing that is both wearable and distinctive.'
I don't know how they apply this philosophy in the modern fashion industry where consumers have the last say about everything - including trends, but let's not talk about the designer-retailer-consumer relationship or who's effecting who, I'm not qualified to go deeper into that matter. I'm just an ordinary guy who likes good quality clothes with outstanding design. YMC has them, and that's good enough for me.
So there you go, my two favorite picks from YMC to make you stylish and warm this Fall after the jump.
Breton Top :
Foam Backed Cotton Twill Hooded Mac:
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